Facebook now lets publishers push Instant Articles from any CMS





Publications can now push Instant Articles directly to Facebook from a favorite content management system (CMS).

Without ever leaving a CMS like WordPress, Facebook is letting publishers push content directly to Facebook. It has also released the documentation to make that possible (spoiler: it’s a bunch of HTML5).

The idea behind Instant Articles is obviously more content on Facebook, but the documentation provides much more control. Things like auto-play can be controlled, and publishers can add interactive maps to an article. Today at TechCrunch Disrupt,  Facebook’s VP of Ads & Pages Andrew Bosworth hinted at better performance for Instant Articles, too:

We saw a behavior on Facebook where they’re clicking on the news and it takes 8 seconds to load. You have to wait for content. We’re trying to work with publishers to give them a way to deliver their content, a great user experience, and ads so they can get paid for what they do.

Instant Articles is basically an RSS grabber, but the tools allow for finite control via Facebook. With a few code tweaks, a static bit of media may take on a new life via Facebook, and all links relate back to the publisher’s website so no traffic is jeopardized.

In addition to releasing tools for all publishers, Facebook says it has “over a dozen additional partners” joining its Instant Articles program.

Publishing Instant Articles Directly From Your Content Management System [Facebook]



Advertisements

Feel free to comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s